Sustainable Luxury Watchmaking: Why Heritage and Ethics are the New Status Symbols
Sustainable Luxury Watchmaking: Why Heritage and Ethics are the New Status Symbols In the world of high-end horology in 2026, the definition of a ‘luxury watch’ has undergone a profound transformation. While mechanical complexity and brand prestige remain important, they are now secondary to a new set of values: ‘Heritage’ and ‘Ethics.’ The modern collector…